From October 15 to 24, 2022, the 132nd China Import and Export Fair (Canton Fair) was successfully held online, where the Muchuang brand showcased a variety of innovative cup products. By leveraging its distinctive Chinese cultural design style, rigorous product quality, and market-oriented innovative concepts, Muchuang attracted widespread attention and unanimous recognition from buyers worldwide in the upgraded virtual exhibition hall, becoming a prominent exhibitor in its niche field.

As the "golden signboard" in the field of China's foreign trade, the Canton Fair was founded in the spring of 1957, jointly sponsored by the Ministry of Commerce and the People's Government of Guangdong Province, and hosted by the China Foreign Trade Center, and is the longest, largest and most influential comprehensive international trade event in China. This year's Canton Fair closely follows the theme of "connecting domestic and international dual circulation", and achieves multiple breakthroughs in service upgrading and model innovation: not only continues to exempt enterprises from online exhibition fees, but also optimizes cloud functions, adds practical tools such as file transfer and accurate search, and launches "AI intelligent customer service, online manual multilingual" all-weather service, with a service connection rate of more than 99%. The scale of the exhibition reached a new high, attracting 35,000 domestic and foreign exhibitors, an increase of 40% over the previous session, and a total of more than 3.3 million exhibits were uploaded, of which the proportion of new products increased significantly; 510,000 overseas buyers from 229 countries and regions around the world registered to visit the exhibition, with a record number of sources, of which 284,600 buyers from countries along the "Belt and Road" accounted for more than 55%. During the exhibition, the cumulative number of visitors to the official website reached 10.42 million, with 38.56 million visits, buyers sent instant communication messages more than 115,200 times, and exhibitors exchanged electronic business cards 78,152 times, successfully building a solid bridge for cloud cooperation between Chinese and foreign enterprises and injecting strong Chinese impetus into promoting the recovery of global trade.

MuChuang brand has been deeply involved in the water cup industry for over a decade, consistently adhering to the combined empowerment of traditional designer teams and new-era design teams, focusing on the design and development of cups. Making its debut at the 132nd Canton Fair, MuChuang accurately captured the exhibition's core trends of 'green low-carbon, intelligent innovation,' aligning closely with the fair's focus on launching new products through 200 online debut events. The company highlighted several new products that integrate environmental concepts with practical design, covering three main categories: thermos cups, plastic cups, and glass cups. The entire product development process is jointly advanced by both Chinese and international design teams, continuing the minimalist and pure Chinese design heritage while deeply meeting market demand: in terms of materials, the focus is on green sustainability, using recyclable eco-friendly materials to respond to the global low-carbon consumption trend and match the industry trend of an 11% growth in green low-carbon products at the Canton Fair; in terms of craftsmanship, details such as optimized lid sealing structures and cup body grip feel have been refined, achieving a high degree of beauty and practicality through multiple rounds of structural testing. With strong quality, these products are well-suited to usage scenarios in emerging markets along the Belt and Road Initiative.

Leveraging the upgraded online platform features of the 132nd Canton Fair, Muchuang Innovation adopted a multi-faceted promotion approach combining "graphic displays, 3D panoramas, and scenario-based live streaming" to comprehensively showcase product design details, craftsmanship advantages, and usage scenarios, allowing global buyers to intuitively experience the charm of the products. At the same time, Muchuang actively participated in the fair’s "Trade Bridge" global sourcing matchmaking activities, precisely connecting with key market buyers from India, Indonesia, the Philippines, Australia, and other regions. During the exhibition, numerous professional buyers engaged in in-depth discussions with the Muchuang team through instant communication and exhibitor connections, giving high praise to the products’ design style and quality control. Many buyers reached cooperation intentions on the spot, achieving precise customer acquisition and order conversion in the cloud, fully demonstrating the comprehensive competitiveness of Chinese design and Chinese manufacturing.

From offline showrooms to online booths, what has changed is the exhibition format, but what remains unchanged is Muchuang's commitment to design innovation and product quality. This appearance at the 132nd Canton Fair not only allowed Muchuang to further expand its global foreign trade network, but also precisely captured the trend of international market demand for green, intelligent, and personalized cup products. In the future, Muchuang will continue to deepen Sino-foreign design cooperation, empowering the global consumer market with more competitive products, and bringing the charm of Chinese design and the strength of Chinese manufacturing to more countries and regions..